Michael Bierut on How to Think Like a Designer : Review 

American designer from Ohio, Michael Bierut, opens up his talk with a humorous story on how he first became interested in design at the age of 7. The concept of design first came to him at a very young age when he realized how someone had intentionally created a design to communicate a message or promote a product. Throughout his talk, he gives us examples of different big projects he has designed for and the creative process behind each one. He guides you through each personal case study by explaining his way of finding solutions when thinking like a designer. I particularly really enjoyed hearing about how he came up with the re-branding of Saks Fifth Ave and his clever way of working with the old logo.